When Alex Beevis set out to write his first book, he didn’t just want to share fitness advice. He wanted to speak directly to the hearts of the men he serves every day: men over 40 who want to lose weight, reclaim their health, and stay consistent. But translating 29 years of experience into a coherent, powerful manuscript? That’s where the real challenge began.
In a recent conversation with Georgia Kirke, founder of Cliobooks.ai and Write Business Results, Alex opens up about the highs and lows of his journey, the unexpected emotional impact of becoming an author, and how Clio helped turn years of scattered ideas into a bestselling book: Realistic and Sustainable.
Alex’s coaching success stems from a simple but rare approach in the fitness world: realism.
“The book’s called Realistic and Sustainable for a reason. I’m not aware of anyone else in fitness saying it’s OK to have a Chinese takeaway and a Mars Bar,” Alex shared.
He speaks from personal experience. As a man in his 40s, coaching other men in their 40s, 50s and 60s, Alex knows exactly what his audience is dealing with. That clarity has guided not just his coaching style, but his brand voice, his content, and now, his book.
“For me, being my own niche is powerful. They see the white hair. They see the life experience. That connection is real.”
This authenticity extends into his content creation. Alex produces over 35 short-form videos a week across platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube. He shares openly about the dedication behind the scenes: filming long-form gym content in the middle of the night, editing on 45 minutes of sleep, and continually refining every piece of media to speak to the right person.
Despite years of writing down ideas during horse riding lessons and waiting at swimming pools, Alex struggled to pull it all together.
“I’d open my laptop in the waiting room, stinking of chlorine, trying to get ideas out of my head. But nothing made sense. There was no structure. It was just chaos.”
For many experts exploring how to write a non-fiction book, this is the sticking point. They have knowledge, stories, and an audience, but no clear path to turn it into a book. That’s when Alex found Clio.
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“It just so happened that I was researching online, and Clio came up. Your whole process, from the first call to the finished product, was impeccable,” Alex said.
Clio helped Alex:
“I had all these random documents open — book ideas, notes from August 21, half-finished drafts. Clio turned that noise into something structured and professional. I finally deleted all those docs. The book is done.”
Using Clio’s AI-assisted framework, purpose-built as a non-fiction book writing software, Alex was able to fast-track his process without sacrificing authenticity. The platform allowed him to speak his ideas out loud, follow tailored prompts, and receive a high-quality, professionally edited manuscript that felt like him from start to finish.
Alex has built a thriving community: over 250,000 followers on Facebook, nearly 200,000 on Instagram and TikTok and growing audiences on YouTube. But even with a strong online presence, he knew a book could serve a deeper purpose.
“Social media is great, but a book is different. It’s permanent. It’s the thing people sit with, think about, and come back to.”
He also knew his message could challenge the status quo in fitness. In an industry where quick fixes and six-pack promises dominate, Realistic and Sustainable speaks to real people who want lasting change.
“I talk about mental health, about motivation, about mortality. There comes a time, usually around 40 or 50, when men start to realise their time is limited. That’s when they need a coach who gets it.”
Alex is no stranger to vulnerability. From sharing deeply personal stories to facing public scrutiny, he’s experienced the full spectrum of being seen.
He recalls one video that unexpectedly went viral — attracting 2.5 million views and a wave of negativity, including death threats.
“It was overwhelming. But you realise some people just need someone to lash out at. You can either be crushed by that or use it to sharpen your message.”
He also speaks openly about the fear of success. “People talk about fear of failure. But fear of success is real, too. What happens when the phone won’t stop ringing? When the demand grows faster than you can handle?”
That’s why having structure and support, like Clio provided, was crucial for scaling sustainably.
If you’re still wondering how a tool like Clio works in practice, check out our recent article on how Clio empowers busy entrepreneurs to become authors and start writing a bestselling book.
Alex’s book, Realistic and Sustainable, didn’t just resonate, it dominated. The response from readers and the wider fitness community was swift and powerful.
More importantly, the book made a real impact on the people it was written for. Alex’s audience,men looking for honest, lasting change, found in it both motivation and reassurance. It’s not just a bestseller. It’s a book that’s changing lives.
Alex’s mission isn’t just about weight loss. It’s about helping men rewrite their stories. His book is a bold, no-nonsense call to action for those who are tired of starting over and ready to make change stick.
And for experts who have something powerful to say but don’t know how to say it in book form, his story is proof: it can be done.
“You’ve got to go all in. Be unapologetically you. And get the right tools and people around you to make it happen.”
What’s next?
If you’re wondering how to write a bestselling non-fiction book, one that’s authentic, impactful, and actually gets finished, Clio is designed to help you do just that.
More than a tool, it’s a system that turns your voice into a book you can be proud of.
Clio is designed for experts who want to share their knowledge without ghostwriters.
If you have knowledge to share and you want to get started with your book, get started with your free trial today.
Watch the full conversation with Alex Beevis and Georgia Kirke on YouTube.
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The voice-assisted writer, consultant and editor.